Design-LED Change

Traditional business planning assumes that maintaining the current state is the best strategy and that incremental growth is a satisfactory outcome.

However, in the increasingly volatile, unpredictable, complex and ambiguous world that businesses operate in, we can no longer base future business on what has happened in the past. We apply design thinking concepts to help your organizations to get in touch with their customers’ (and other stakeholders’) unarticulated needs and desires, and to intentionally imagine and create futures based on the one thing that seems to remain stable even in times of great change: human behaviour.

This leads to a more human, engaging and resilient change process, as it offers human-centricity, deep empathy and the persistent concentration on the needs of not just the organization’s customers but also its employees.